We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
We will always keep your data safe and secure.
Here's why we need it and how we use it.
1. THE FINEST GEAR, THE SMOOTHEST EXPERIENCE
Your data will only be used to improve your shopping experience with us.
2. LOCKED DOWN AND CHAINED UP
Your data is safe with us. We hate leaks as much as you do (whether it's bike tyres or databases).
3. NO GIBBERISH
We'll always communicate in a straight-forward fashion. No nonsense.
4. NO SPAM
You decide whether you want to hear from us.
5. NO LONGER THAN NECESSARY
We'll hold on to your info for as long as necessary for us to provide the best service to you. After that, we'll delete it.
Protecting Your Privacy
At Urban Rider, we are fully committed to protecting the privacy and security of our customers and site visitors (that's you!). Everyone in the Urban Rider team fully appreciates and respects how important privacy is. If you have any questions about how we safeguard your privacy or if anything on this page is unclear, drop us a line at [email protected]
For all our services, the data controller — the company that’s responsible for your privacy— is Urban Rider Limited.
How we use your information
YOUR NAME AND CONTACT DETAILS
HOW WE USE YOUR NAME & CONTACT DETAILS |
Why do we need them? |
Delivering your order |
We need these to fulfil our contract with you and ship out your order |
Sending you order updates via e-mail |
We need to do this to fulfil our contract with you, so you know what's happening to your order |
Sending you informative e-mails about our new products and services |
Just to keep you up to date. We only send these with your permission |
Showing you Urban Rider adverts as you browse the web |
So you stay posted on our latest products and offers |
Fraud prevention |
To prevent and detect fraud against either you or Urban Rider |
YOUR PAYMENT DETAILS
Your card details can't be read by anyone, they are encrypted and kept safe by reputable company Sagepay.
HOW WE USE YOUR PAYMENT INFORMATION |
Why do we need it? |
Take payment and issue refunds |
We need these to fulfil our contract with you and ship out your order |
Fraud prevention |
To prevent and detect fraud against either you or Urban Rider |
YOUR CONTACT HISTORY WITH URBAN RIDER
For instance: your emails, messages on social media, phone calls etc.
HOW WE USE YOUR CONTACT HISTORY |
Why do we need it? |
Customer service and support |
We need to do this to offer you the best service and perform our contract with you. |
Train our staff |
The Urban Rider team is ever-expanding. We put a lot of effort into training new staff so you get the best possible customer service. |
YOUR PURCHASE HISTORY AND WISHLIST ITEMS
HOW WE USE YOUR PURCHASE HISTORY AND WISHLIST ITEMS |
Why do we need them? |
Fulfill your order |
We need these to fulfil our contract with you and ship out your order |
Customer service and returns/exchanges |
To provide you with the smoothest service and to fulfil our contract with you |
Find out what products you like |
To make sure our catalogue is filled with products you will love |
INFORMATION ABOUT YOUR PHONE AND LAPTOP, AND THE WAY YOU USE OUR WEBSITE
HOW WE USE THIS INFORMATION |
Why do we need it? |
Improve our website |
To give you the very best shopping experience possible |
Protect our website |
To prevent and detect fraud and to meet legal obligations about looking after your data |
YOUR RESPONSES TO OUR COMPETITIONS AND SURVEYS
HOW WE USE THIS INFORMATION |
Why do we need it? |
Execute the competition or survey |
To select a winner (might be you!) or process the survey to improve our service |
You are in no way obligated to give us any of this personal information. Our website might not work optimally if you choose not to, though, and you might not be able to buy from us if you don't, and you will be unlikely to receive optimal customer service.
We securely store personal information, and only share it with trusted companies we work with to offer you an optimal shopping experience.
Sharing your information
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order to do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
- Companies that do things to get your purchases to you, such as payment service providers and delivery companies
- Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
- Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
- Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Klarna where you choose to use their payment service
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Keeping your information
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Marketing messages
With your permission, we’ll send you marketing messages by email or mail, to keep you in the loop on what we're up to and help you find out about our latest and greatest products.
You can stop receiving marketing messages from us at any time.
You can do this:
- Through your account settings
- By clicking on the ‘unsubscribe’ link in any email
- By contacting our Customer Care team
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Please note that it might take us a few working days for all our systems to be updated, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates).
Urban Rider online adverts
Urban Rider engages in online advertising, so you might see our ads while browsing the web. We do this to keep you aware of what we're up to and what's new in our catalogue.
Like many companies, we target our banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of the Urban Rider website (for example, your Urban Rider search history, and the pages you visited on our website) or on Urban Rider banners or ads you have previously clicked on.
Cookies
We use cookies on our website to optimise your shopping experience. For more information on how Urban Rider uses cookies, please read our cookie policy.
Your rights
You have a lot of rights relating to your personal information, amongst which:
- The right to be informed about how your personal information is being used (like our privacy policy)
- The right to access the personal information we hold about you
- The right to request the correction of inaccurate personal information we hold about you
- The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
- The right to stop direct marketing messages, which you can do through Your Account, and to withdraw consent for other consent-based processing at any time
- The right to request that we transfer or port elements of your data either to you or another service provider
- The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
Klarna
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy
Adjustments to our Privacy Policy
We might change this page from time to time, just so you're kept up to date on how we are processing your data.
If we make any significant changes, this will be communicated via the Urban Rider website, email, or other services.
Contact us
We always want to hear from our customers (especially if you feel we could do better).
If you:
- Have any questions or feedback about this notice
- Would like us to stop using your information
- Want to exercise any of your rights as set out above, or have a complaint
Please don’t hesitate to contact our customer service team, who will be happy to answer any questions you may have.
You can contact our privacy team by dropping us a line at [email protected] or else through Customer Care via the Urban Rider website. Or if you’d like to, you can write to us at:
Urban Rider
51 New Kings Road
SW6 4SE
London
UK
v2.0
24.01.2022